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Should your startup be seeking funding?

  • Writer: Kellie O Hara
    Kellie O Hara
  • Mar 6, 2024
  • 1 min read

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Q: Should your startup be seeking funding, and if yes, are you properly prepared?

A: It really depends on what your longterm goal is, scalability of your product, and the type of investment you seek.


Take Venture Capital for example:

VC investment is for scaling (when you already have some traction in engaged users/customers/revenue).

VC is not for validating/fixing problems etc. 🙈

It also depends on how many are on the CAP table and dilution etc...


VC main objective is the ROI to their LP's through an exit.

Limited Partners (LP) - provide the funds to the VC

Venture Capital (VC) - manage and deploy allocated funds to the portfolio 


Some alternative Funding Options:


Bootstrapping: It's best to begin with a bootstrapped mentality/strategy, focused on customer discovery/acquisition. This leads you from a point of strength and more bargaining power RE giving equity to the VC. Maintaining control and iterating quickly.

Additional bootstrapping funding: sources like personal savings, loans, or crowdfunding.


Grants: Highlight government grants or incubator programs that can provide non-dilutive funding for specific industries or research purposes.


💡Not every startup wants to exit (it's not always necessary to exit to be reasonably successful without giving away part of your company). 

💡Not every startup is VC back-able/scalable.

💡You must match the right VC with your startup, there is no "one size fits all".

There are many additional variables to consider.



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Kellie “The Startup Whisperer” - a multi hat wearing startup founder/advisor with a special knack for people, communications and strategy within the AI and technology startup and investment space.

The Startup Whisperer
The Startup Whisperer
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